Luca Marcelli (1995) holds a BA in Psychology and is currently studying for his MA in New Media Art at the Brera Academy of Fine Arts in Milan. His research deals with the emotional and psychological dynamics linked to social media consumption, entertainment and pleasure-driven activities. In an attempt to emulate the web’s heterogeneity and schizophrenia, his practice involves different media and approaches. He recently exhibited at Vaku Project Space (Bergamo, Italy), Fotopub Festival (Novo Mesto, Slovenia) and Palazzo del Podestà di Castell’Arquato (Italy). He has won the Ducato Prize, ArtAcademy section.